Pritzker Launches $5M Awareness Campaign, Encouraging Masks

Pritzker Launches $5M Awareness Campaign, Encouraging Masks

SPRINGFIELD – Governor J.B. Pritzker launched a new $5 million awareness campaign Monday to encourage Illinois residents to wear a face covering every time they’re in public.

Following a “data-driven approach” to guide Illinois’ coronavirus response, the campaign will use local information to advertise on broadcast and cable television, radio, billboards and social media to the communities with the greatest risk from COVID-19.

As of Friday, 11 counties have now reached the Illinois Department of Public Health’s (IDPH) “warning level” for virus spread, including Jackson.

“When you get in a car, you buckle your seatbelt to protect yourself in case you get into an accident,” IDPH Director Dr. Ngozi Ezike said. “When you play football or ride your bike, you put on a helmet to reduce your risk of seriously injuring your head or brain. And when you’re in the bedroom, you use a condom to protect against STIs. A mask is no different. It only works when you wear it.”

“If we continue on the track we’re on, we’ll need to look at bringing back some restrictions that we’ve seen over the last few months and that not enough people are wearing face coverings and following the rule put in place on May 1,” she added.

Governor Pritzker introduced Illinois’ mask-wearing requirement on May 1, the same day Illinois moved into Phase 2, and called for a national mask mandate during testimony before the U.S. House of Representatives on July 8.

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