Billie Eilish Releases Sustainable Merch in Partnership with H&M

Billie Eilish Releases Sustainable Merch in Partnership with H&M

Billie Eilish began 2020 Thursday by releasing a line of sustainably sourced merchandise in a partnership with multinational retail company H&M. The new clothing reflects Eilish’s style of oversized shirts, joggers, sweaters and more, featuring her logo.

The clothing line is available now, and can be purchased on H&M’s website. The company featured the line on their Instagram, and hoped for fans to “step into her world,” according to a press release.

“We’re super excited about this merch collection drop,” Emily Bjorkheim, H&M’s Head of Design Divided said in the release. “Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well.”

See a few of the items in H&M’s Instagram post below:

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