Kentucky Aiming to Lure Illinois Companies As Part of Billboard Campaign

Kentucky Aiming to Lure Illinois Companies As Part of Billboard Campaign

Kentucky has launched a marketing campaign to coax Illinois companies to move across the border with promises of lower taxes and better weather.

According to The Chicago Tribune, Kentucky Republican Governor Matt Bevin and the Kentucky Cabinet for Economic Development designed the billboards, which attack Illinois’ taxes and regulations.

The first billboard, introduced Monday, proclaims, “Illinois isn’t pro-business, Kentucky is.” Eight more billboards are expected to be placed before the end of the month as part of a six-month campaign.

Jack Mazurak, spokesman for the cabinet, said Kentucky is paying around $87,000 for the billboards and creative costs.

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